In just a few years, Hyundai has undergone a dramatic transformation, evolving from a maker of simple, affordable cars to a trendy brand at the forefront of technology and electrification. How did the South Korean giant manage to establish itself in the global automotive market?
A beginning after the Korean War.
Hyundai Motor Company was founded in Seoul in 1967 by Chung Ju-yung, a visionary entrepreneur from a humble background.
In 1968, Hyundai partnered with Ford to produce its first model. This agreement led to a license allowing the assembly of Ford Cortinas for the Korean market. In 1975, Hyundai took off by launching the Pony, its first in-house vehicle. To boost its international appeal, the brand entrusted the design to Giugiaro, a renowned Italian designer.
Designed to be simple, elegant, and practical, the Pony was the starting point of the brand’s global rise.
Hyundai, the secrets of a success story.
In a short time, Hyundai established itself as one of the leaders in the automotive industry. The Korean brand achieved great success both in Europe and the United States, with sales steadily increasing. Hyundai understood the importance of adapting to the specifics of each market by adjusting its vehicle offerings to meet consumer needs.
For example, with the launch of the new Santa Fe, which meets the space and comfort requirements of American families. In contrast, the Hyundai Kona focuses on a compact size, innovative design, and hybrid and electric versions to establish itself in the European market.
Over the past ten years, the brand has undergone a real upgrade, with models featuring modern, bold, and dynamic designs.
Often cited as examples in customer satisfaction studies, Hyundai vehicles are known for their excellent reliability and the quality of their manufacturing. Additionally, the 5-year warranty provides extra reassurance, helping to build customer trust and foster long-term loyalty.
An ultra-complete electric lineup.
Attuned to market trends, Hyundai quickly embraced the shift to 100% electric. In France, no fewer than 6 models make up the lineup—from the fun, city-friendly Inster to the Ioniq 6, a premium, coupe-style sedan with a distinctly sporty design.
Always striving for innovation, the brand is exploring new energy sources such as hydrogen, with the launch of the new Nexo. Hyundai continues to diversify its lineup to better meet both current and future customer expectations. The future looks promising, especially with the next-generation Tucson SUV set to arrive in the first half of 2026!
